When you use the Site, your user information may be collected, used, and shared in a variety of manners. As detailed below, the type of user information collected may vary based on how it was gathered, but may include, among other things, your name, email address, and other information that you voluntarily submit (e.g., when setting up an account or submitting a registration or application on the Site), you may submit your contact information (such as address, telephone number, credit card information), social media account handles, and/or professional information), information automatically collected about your usage of the Site (e.g., the content that you choose to view), and information about you that our third party partners may share with us if such third party partners have previously received your consent to do so.
HOW Heart of Wellness may collect user information that is voluntarily provided by you or with your permission. For example, we may ask you for information, such as your e-mail address, when you register to become a member of our community. You may also provide user information to HOW Heart of Wellness in other contexts, including, for example, when you apply and pay for training. You always have the option not to provide the information we request.
When you apply for training, become a member, or provide information to HOW Heart of Wellness in any other manner, you agree to provide only true, accurate, current and complete information. We also supplement the data you provide to us with data from data append services such as public or social graph data in order to better serve you with content or promotions.
providing you tailored content and advertisements (see below for more information),
enabling social media features,
safeguarding against spam and malware,
analyzing trends, traffic, and user behavior,
administering the website,
gathering demographic information about our user base as a whole,
tracking web and advertising analytics throughout the Site and its affiliate websites,
remembering your preferences and voluntarily-submitted information (e.g. custom video playlists, preferences, job title, story ratings, membership status),
performing location-related functionalities and analytics,
participating in market research (e.g., website ratings), and
educating ourselves about how we can continue to improve the Site and its various elements.
Most web browsers automatically accept cookies, but generally allow users to modify their browser settings to display a warning before accepting a cookie, to accept cookies only from certain websites, and/or to refuse all cookies. Cookies fall into the subcategories below. Essential Cookies
Certain cookies are used for specific purposes that are essential to your secure use and navigation of the Site. Without them, HOW Heart of Wellness may not be able to provide core Site functions and features to you, and the Site would not operate as well as you or B4C would like. These cookies collect and use information such as your server preferences, single-session data and corresponding identifier, web beacons and log files (detailed below), and other credential-related information. For EU individuals, essential cookies also help inform HOW Heart of Wellness whether you require, or have already been served, an affirmative consent request in connection with the GDPR. Essential cookies include analytics cookies, which provide us data that allows us to better understand its users and improve the Site based on what we have learned from that data.
Other cookies are used to collect and process information about your preferences and similar choices in connection with the Site in order to optimize your browsing experience (e.g., various local preference settings; which geographically customized version of the Site and related content you may prefer). Preference cookies include social media cookies, which collect information about your social media usage and other data you may have provided in connection with such usage (if you access the Site through a social media website or mobile application, you may have social media cookies). If you wish to modify or change your social media cookies, please visit and review the settings on your applicable social media account(s). We encourage you to consider keeping your cookies enabled. If you choose to disable the receipt of cookies from our Site, you may not be able to use or benefit from certain features of the Site.
The Site’s web servers log information about a user’s IP address, browser type and the current URL the user is requesting. This information is always provided by a user’s browser and automatically logged by most websites. These log files are stored in a secure location and used in our internal analysis of traffic patterns within our website.
Use of Your Information
Our primary goal in collecting, using, and sharing user information is to enhance your experience on the Site, support the Site, and improve its features, performance, and other elements. Your user information may be used for the purposes outlined below. We will not use your user information without a valid legal basis to do so.
Interactive Communications from HOW Heart of Wellness
To enhance your experience, we may provide you with interactive communications, such as notifications of activity on the Site or newsletters to the email address that you provide to us. By providing your email address to us through the Site, you have given us permission to send you these interactive communications. You may opt out of these communications at any time. From time to time we may provide e-mails highlighting new features, promotions or contests on the website to those users who have expressly provided us with their permission to send such communications as part of their user profile.
Communications from Third Parties
We respect the privacy of our users and will not disclose or distribute our user list to any third-party, nor will we permit anyone else to do so. However, we do make available for rental our list of those registrants who have expressly provided us with their permission to receive third-party offers. In those cases, your e-mail address will be transferred to the third-party. You can remove your consent to this use or modify your related user information by contacting HOW Heart of Wellness as indicated below.
Sharing of Information
You may be requested to voluntarily provide certain user information during your use of the Site. If you choose to do so, that user information may be shared with HOW Heart of Wellness as well as business partners and vendors providing hosting and other services for HOW Heart of Wellness. We use third parties to provide credit card processing, e-mail service providers and hosting services on the Site. When you sign up for such services, we will share your user information only as necessary for the third-party to provide that service. These third parties are prohibited from using your user information for any other purpose. With respect to credit card processing, we do not collect, store, or process any credit card information. If you do not want your information to be shared, you can choose not to allow the transfer of your information by not using that particular service. From time-to-time we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you, such as your name and e-mail address. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. We use this personally identifiable information to notify contest winners and award prizes. We may use a third-party service provider to conduct these surveys or contests; that company will be prohibited from using our users’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.
Limited Service Third Party Providers
We occasionally hire other companies to provide limited services on our behalf, including but not limited to those handling the processing and delivery of newsletter mailings, processing transactions, or performing statistical analysis of our services. We will only provide those companies the information they need to deliver the service. In some instances, these companies may collect information directly from you. In these cases, you will be notified of the involvement of the external service provider. In all cases, these companies are subject to agreements that require them to maintain the confidentiality of your information and they are prohibited from using that information for any other purpose.
Change in Site Ownership
In the event the ownership of the Site may change at some point in the future, we intend for the Site to continue to maintain a relationship with you. In the event of a sale, merger, public offering, bankruptcy or other change in control of HOW Heart of Wellness, your information may be shared with the person or business that then owns or controls the Site. Opting out of receiving information from third parties will not affect our right to transfer your information to a new owner, but your choices will continue to be respected regarding the use of your information. You will be notified as described below in “How will I know if the Privacy Statement is changed.”
As Required By Law
We care about the protection of your user information and use industry standard safeguards to do so. Of course, it’s important to keep in mind that no data transmission on the Internet is guaranteed to be 100% secure. We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company. However, “perfect security” does not exist on the Internet. Please keep in mind that no data transmission on the Internet is guaranteed to be 100% secure. If you are concerned that your privacy may have been breached, please contact us as provided below.
Privacy of Children If you are less than 16 years old, please do not send any user information to us including, but not limited to, information such as your name, address, or e-mail address. We do not knowingly collect nor do we wish to collect any personally identifiable information or other user information from children under the age of 16. In the event that we learn we have collected any personal information from a child under the age of 16, we will delete that information from our database and terminate any corresponding account, if any. We encourage you to discuss the Site with your parent or guardian.
Your user information may be transferred to other countries in connection with your use of the Site. If you access or use the Site outside of the United States, your user information will be transferred to our servers in the United States.
How to Contact Us
If we make any material or substantial changes we will notify you by sending an e-mail to the e-mail address you have provided us when registering for membership or training or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. Other Information